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With people spending an average of two and a half hours daily on social media, shoppable ads present the perfect opportunity to add to your marketing strategy. As a specific area within social commerce, shoppable media has seen success due to its ability to adapt to evolving consumer behavior, create fresh user experiences, and generate revenue opportunities for brands.

Short-format videos have taken over the world by storm as seen with Meta Reels, YouTube Shorts and TikTok videos. Achieve your goals by catering to different groups of your audience.