Discover with Madcraft

Pay per click (PPC) is a key component of paid search advertising, which is one of the most highly effective tools in the advertising toolbox. Few other advertising tools allow marketers to target users based on their specific interests, like PPC.

In today's competitive marketplace, having a strong brand identity and design is more important than ever. From logos and typography to color choices and imagery, every element of a brand's visual identity can contribute to its overall impact and perception by customers.

UX (user experience) and UI (user interface) are essential for website development for 2023. Both services share the same goal of designing for people first. Even though UX and UI are intertwined, many people are unclear as to how they work together.

Anticipate the future actions of your users, provide a better user experience and increase the ROI of your marketing efforts with Google Analytics 4.

Thin content SEO is on-page content that offers little to no value. Google’s viewpoint is that it is low-quality and has little depth.

Video marketing is one of the most widely used formats among marketers around the world. It captures people's attention and helps them engage with your business better than any other form of media.

Google’s newest Search Engine Optimisation (SEO) ranking algorithm will evaluate the quality of website content site-wide. This update is part of Google’s efforts to deal with low-quality and unhelpful content found in search results.