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With people spending an average of two and a half hours daily on social media, shoppable ads present the perfect opportunity to add to your marketing strategy. As a specific area within social commerce, shoppable media has seen success due to its ability to adapt to evolving consumer behavior, create fresh user experiences, and generate revenue opportunities for brands.

Whether you’re embarking on a website launch for the first time or have recently undergone a major overhaul, putting your website live is only the start of your journey toward establishing a strong online presence.

Web and marketing acronyms are used on a day-to-day basis and can have multiple meanings. Gain insight in the web & marketing industry and the language used within it.

Pay per click (PPC) is a key component of paid search advertising, which is one of the most highly effective tools in the advertising toolbox. Few other advertising tools allow marketers to target users based on their specific interests, like PPC.

In today's competitive marketplace, having a strong brand identity and design is more important than ever. From logos and typography to color choices and imagery, every element of a brand's visual identity can contribute to its overall impact and perception by customers.

UX (user experience) and UI (user interface) are essential for website development for 2023. Both services share the same goal of designing for people first. Even though UX and UI are intertwined, many people are unclear as to how they work together.

Anticipate the future actions of your users, provide a better user experience and increase the ROI of your marketing efforts with Google Analytics 4.