Wriggle: rebrand & website development for EdTech leader
Wriggle Learning are a leading provider of IT solutions in schools across Ireland, and are certified as partners of education with Microsoft, Apple and Google. Wriggle provide technology, educator and parent training, and tech support to students, schools and parents, while helping to define and carry out best practices in digital learning in schools and colleges.
YEAR
2022
DELIVERABLES
Brand Development, Custom Website Development, UX Design
Project Output
Wriggle approached us with a desire to upgrade their existing website. Through our initial workshop with Wriggle’s key stakeholders, we established a need to update the brand as well, to reflect the company’s immense growth.
Through our intensive rebranding process, we developed and expanded a brand that reflected their commitment to continuous learning and a modern approach to education. We expanded this rebrand to their sub-brands, and applied it to their website, marketing collateral and print requirements.
Our web development process began with an intensive investigation into their key user cohorts: parents seeking devices and training; educators on the behalf of school seeking IT support, devices and training; and students, especially college-aged students, seeking devices and training. From there, we built a UX strategy and design, which was applied to wireframes.
We applied their branding across custom web page designs, and then moved into development and SEO-focused content writing.
A brand for transformative learning
As a leader in digital learning, Wriggle needed a brand that reflected their modern approach to education.
We began with a comprehensive workshop with key stakeholders to understand their business goals, unique pillars, and values. From there, we determined that their branding needed to reflect tech-centric transformation and the learning pathway to creating a progressive learning community for schools and families.
Our designers saw the ‘w’ for Wriggle to be representative of that learning path and journey. With softer, rounder forms, we created a more accessible and modern look through the typeface. By stylising the ‘w’ into an ascending form, it denotes positive learning – like an increasing graph. The circles above the ‘w’ in Wriggle’s key monogram represent their three primary cohorts: parents, learners, and teachers.
Brand applications and expansions leaned into the idea of creating learning pathways and making connections.
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