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Wriggle: rebrand & website development for EdTech leader

Wriggle Learning are a leading provider of IT solutions in schools across Ireland, and are certified as partners of education with Microsoft, Apple and Google. Wriggle provide technology, educator and parent training, and tech support to students, schools and parents, while helping to define and carry out best practices in digital learning in schools and colleges.

Launch Project

YEAR

2022

DELIVERABLES

Brand Development, Custom Website Development, UX Design

Project Output

Wriggle approached us with a desire to upgrade their existing website. Through our initial workshop with Wriggle’s key stakeholders, we established a need to update the brand as well, to reflect the company’s immense growth. 

Through our intensive rebranding process, we developed and expanded a brand that reflected their commitment to continuous learning and a modern approach to education. We expanded this rebrand to their sub-brands, and applied it to their website, marketing collateral and print requirements.

Our web development process began with an intensive investigation into their key user cohorts: parents seeking devices and training; educators on the behalf of school seeking IT support, devices and training; and students, especially college-aged students, seeking devices and training. From there, we built a UX strategy and design, which was applied to wireframes. 

We applied their branding across custom web page designs, and then moved into development and SEO-focused content writing. 

A brand for transformative learning

As a leader in digital learning, Wriggle needed a brand that reflected their modern approach to education.

We began with a comprehensive workshop with key stakeholders to understand their business goals, unique pillars, and values. From there, we determined that their branding needed to reflect tech-centric transformation and the learning pathway to creating a progressive learning community for schools and families. 

Our designers saw the ‘w’ for Wriggle to be representative of that learning path and journey. With softer, rounder forms, we created a more accessible and modern look through the typeface. By stylising the ‘w’ into an ascending form, it denotes positive learning – like an increasing graph. The circles above the ‘w’ in Wriggle’s key monogram represent their three primary cohorts: parents, learners, and teachers. 

Brand applications and expansions leaned into the idea of creating learning pathways and making connections.

Features

Brand investigation

We conducted in-depth workshops and interviews to understand Wriggle’s current brand positioning and long-term goals.

Brand creation

Through our in-depth rebranding process, we produced a modern and approachable brand that can represent the business across digital and print.

Collateral design

We designed collateral to support Wriggle’s rebrand across social media networks, email, brochures and print requirements. 

UX Optimisation

We investigated the needs of Wriggle’s top three users, and optimised the web architecture and design to serve those needs.

Custom Web Design

We applied the updated brand visuals to a custom website, which represents Wriggle’s solutions for parents, learners and schools.

Content Strategy

We supported the Wriggle team to define and execute an SEO-based content strategy that would meet the needs of their website users. 

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