Madcraft was approached by The Sound House with the objective of creating a strong and recognizable brand within the live music industry. The goal was to develop a brand look and language that would express The Sound House’s unique identity and differentiate them from competitors in the market.
How Madcraft helped
Madcraft worked closely with the Sound House team to establish a brand identity, supported by an in-depth Corporate Identity Guide, a suite of brand logos and patterns to ensure that the brand is applied consistently across applications. The brand was applied to a new website, and also updated their existing online and offline promotional materials to ensure the brand launch was comprehensive and successful.