Established in 1870 in Ballymote, County Sligo, Topline Rodgers is an 100% Irish owned and family run business. MyBuildingSupplies is the online offering of Topline Rodgers and has been providing the tools and materials for building, plumbing and DIY for Ireland.
UX Design, Custom eCommerce Development, Digital Strategy
We were given the chance to take MBS’s existing website and migrate to a new platform which enabled MyBuildingSupplies to effectively serve both their customer and trade functions of their business in a seamless, user friendly website. The additional challenge was presented to us to ensure that their new site didn’t plummet in organic ranking when migrating to a new platform.
Focusing first on the technical features. To meet requirements for the custom build, MyBuildingSupplies required development to integrate and connect their website with an in store Epos system to web and to support this with a delivery matrix to calculate shipping costs based on logic rules. The result is a highly complex and unique building supplies website which is one of its kind in the industry.
Built for B2B and B2C
A unique challenge of MyBuildingSupplies’ website build was being able to serve traders and B2C customers through one platform.
For B2C customers, the website functions as a high-scale eCommerce experience, with a wide selection of carefully-categorised products, and a custom delivery matrix to make shipping and delivery as efficient as possible. For self-builders and trade professionals, we built in the option of joining ‘My Build Club’. This gives that cohort the opportunity to apply to the program and avail of discounts and enhanced customer service when they commit to a minimum purchase amount.
We developed a sleek eCommerce experience & product categorisation system to organise thousands and thousands of products.
Custom delivery matrix
We developed a custom delivery matrix based off of Eircodes to reduce shipping costs and increase efficiency across Ireland.
We created a custom application system that allows traders & self-builders to avail of B2B discounts when they meet certain requirements.
We developed a sleek B2C customer account portal that allows customers to track and manage their orders.
We build and manage ongoing Google Ad campaigns for MBS, with monthly calls and reports to ensure maximum ROI.
We provide ongoing web support to MBS to ensure their website is 100% secure, and implement updates as required.