MyBuildingSupplies: a complex eCommerce website

Established in 1870, Topline Rodgers is an 100% Irish-owned and family run business. MyBuildingSupplies is the online offering of Topline Rodgers and has been providing the tools and materials for building, plumbing and DIY.

Launch Project

YEAR

2021

DELIVERABLES

UX Design, Custom eCommerce Development, Digital Strategy

Project Output

We were given the chance to take MBS’s existing website and migrate to a new platform which enabled MyBuildingSupplies to effectively serve both their customer and trade functions of their business in a seamless, user friendly website. The additional challenge was presented to us to ensure that their new site didn’t plummet in organic ranking when migrating to a new platform.

Focusing first on the technical features. To meet requirements for the custom build, MyBuildingSupplies required development to integrate and connect their website with an in-store Epos system to web and to support this with a delivery matrix to calculate shipping costs based on logic rules. The result is a highly complex and unique building supplies website which is one of its kind in the industry.

Built for B2B and B2C

A unique challenge of MyBuildingSupplies’ website build was being able to serve traders and B2C customers through one platform.

For B2C customers, the website functions as a high-scale eCommerce experience, with a wide selection of carefully-categorised products, and a custom delivery matrix to make shipping and delivery as efficient as possible. For self-builders and trade professionals, we built in the option of joining ‘My Build Club’. This gives that cohort the opportunity to apply to the program and avail of discounts and enhanced customer service when they commit to a minimum purchase amount.

Features

Complex eCommerce

We developed a sleek eCommerce experience & product categorisation system to organise thousands and thousands of products.

Custom delivery matrix

We developed a custom delivery matrix based off of Eircodes to reduce shipping costs and increase efficiency.

B2B Accounts

We created a custom application system that allows traders & self-builders to avail of B2B discounts when they meet certain requirements.

Customer account

We developed a sleek B2C customer account portal that allows customers to track and manage their orders.

Google Ads

We build and manage ongoing Google Ad campaigns for MBS, with monthly calls and reports to ensure maximum ROI.

Ongoing support

We provide ongoing web support to MBS to ensure their website is 100% secure, and implement updates as required.

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