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Lynked:
Digital Loyalty made simple

Lynked is an innovative loyalty technology that aims to bring high value to both Consumers & Retailers through a simple loyalty app.

Launch Project

YEAR

2022

DELIVERABLES

Business Design, Brand Design, UX/UI Design, App Development, Web App Development

Project Challenge

When we first met with Lynked their main objective was to simplify and innovate how the current loyalty programmes worked in retail across Europe. This experience had to be carried across the brand, website, their local IOS & Android app and straight through the customer user journey.

Project Results

Madcraft played a key part in the development of Lynked’s business model. Therefore, being able to support Lynked along both their brand and development journey was very exciting, where we covered the following:

  • Business & brand goals analysis workshop.
  • Consumer journey mapping.
  • Mission & value statement development.
  • Brand visual design.
  • Brand tone of voice and marketing language.
  • Brand applications for social, email and in-store print.
  • Website design & development.
  • Custom IOS & Android App development.
  • Custom WebApp development for retailers to manage data.
  • Local SEO development, keyword research and market rolloutimplementation.

Features

IOS & Android App

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Business Owner Web App

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Single Sign On

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Open API Development

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AWS Development

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Digital Onboarding

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