Healthwise Pharmacies: eCommerce for established pharmacy
We designed and developed a custom eCommerce website for Healthwise Pharmacies, an established pharmacy brand with 17 brick-and-mortar locations. During the COVID-19 pandemic in particular, this website was a dynamic and rapidly-changing environment that provided much-needed safe access to prescription medication, and then appointment bookings for the COVID-19 vaccine as well.
In late 2019, we began working on Healthwise Pharmacy’s custom eCommerce website. The website design and development are closely aligned with Healthwise’s commitment to providing top brands at the best prices. This meant including custom category and brand filtering, and integration with Healthwise’s in-store till system. We also included plenty of space for Healthwise’s ongoing offers, as well as landing pages by brand and category to support ongoing marketing.
During the COVID-19 pandemic in 2020, we further developed the website to support digital prescription ordering, for collection in Healthwise’s physical locations. We also developed a custom appointment booking form and system to facilitate the administration of COVID-19 vaccines in store, as well as a registration system for arranging COVID certificates for travel.
A dynamic website experience
Healthwise Pharmacy’s website is designed to scale.
With so many offerings, we knew Healthwise Pharmacy’s website had the potential to be so much more than an eCommerce website. We designed the user experience to offer both a seamless online shopping experience, as well as easy access to Healthwise’s in-store services. From vaccination appointments to prescription ordering to antigen testing, we’ve built custom booking systems that are simple for customers, and easy for the Healthwise to manage from their end.