skip to Main Content
Healthwise Pharmacies image

Healthwise Pharmacies: eCommerce for established pharmacy

We designed and developed a custom eCommerce website for Healthwise Pharmacies, an established pharmacy brand with 17 brick-and-mortar locations. During the COVID-19 pandemic in particular, this website was a dynamic and rapidly-changing environment that provided much-needed safe access to prescription medication, and then appointment bookings for the COVID-19 vaccine as well.

Launch Project




Project Output

In late 2019, we began working on Healthwise Pharmacy’s custom eCommerce website. The website design and development are closely aligned with Healthwise’s commitment to providing top brands at the best prices. This meant including custom category and brand filtering, and integration with Healthwise’s in-store till system. We also included plenty of space for Healthwise’s ongoing offers, as well as landing pages by brand and category to support ongoing marketing.

During the COVID-19 pandemic in 2020, we further developed the website to support digital prescription ordering, for collection in Healthwise’s physical locations. We also developed a custom appointment booking form and system to facilitate the administration of COVID-19 vaccines in store, as well as a registration system for arranging COVID certificates for travel.

Healthwise Pharmacies image
Healthwise Pharmacies image

A dynamic website experience

Healthwise Pharmacy’s website is designed to scale.

With so many offerings, we knew Healthwise Pharmacy’s website had the potential to be so much more than an eCommerce website. We designed the user experience to offer both a seamless online shopping experience, as well as easy access to Healthwise’s in-store services. From vaccination appointments to prescription ordering to antigen testing, we’ve built custom booking systems that are simple for customers, and easy for the Healthwise to manage from their end.


Business person iconography Madcraft

eCommerce Shop

We built a large eCommerce store supported by WooCommerce for Healthwise.

Notes iconography in pink | Madcraft

Custom store filtering

We designed and developed a custom navigation menu as well as filtering options that allow users to filter by product type and brand.

Vaccination appointments

We developed a custom booking form and system that allowed customers to make appointments, and Healthwise to manage those appointments across 17 store locations, keeping customer data secure.

Business person iconography Madcraft

Prescription Ordering

We developed a bespoke prescription ordering system that allowed customers to order and collect prescriptions at their chosen location, and staff to manage fulfilling orders across 17 locations.

Notes iconography in pink | Madcraft

Digital Strategy

We work with Healthwise to built annual and quarterly digital marketing strategies across multiple platforms for a consistent brand experience.

Website management & support

We provide website management to Healthwise on an ongoing basis through our simple support ticketing system, with a 24-hour turnaround on business day requests.


More Work

Start Your Project
Back To Top