Email Marketing: a new revenue channel for Buy4Pets Online
With new email marketing trends and innovations constantly evolving and improving the user experience, it’s important to keep your finger, or in this case, your paw, on the pulse.
With e-commerce data driving almost every business decision for online traders, we strategically crafted a plan to implement the optimal number of email campaigns to be successfully delivered to an existing database. Discover how we introduced a whole new revenue channel for Buy4Pets Online by launching email automations and campaigns in 2021.
YEAR
2021
DELIVERABLES
Email Marketing Campaigns, Email Marketing Automation
Crafted Results
After migrating their existing database, we custom-designed and built 2 promotional and 1 longform style email campaigns per month which were successfully delivered to predetermined segments. Through utilizing all digital channels, we saw huge growth, quadrupling the size of their database in less than one year and generating a new revenue stream that now accounts for over 40% of their total store revenue.
Other deliverables included:
- Set-up & Development with a new Email Service Provider
- WooCommerce Integration
- Database Migration
- Custom Segmentation
- Email Automation
Email marketing for growth
”Implementing email marketing for Buy4pets has proven to be highly beneficial and has steadily encouraged revenue growth within the business. The Madcraft team has created monthly campaign plans and email automations that support us in boosting sales and retaining customers. Carole from Madcraft has been incredibly flexible and helpful in creating these campaigns and works with our team to ensure that they’re highlighting what we have on offer to improve sales and revenue growth.”
Sophie O’Brien, eCommerce Manager at Buy4Pets Online
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