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Grow with expert SEO management

Get to the front of Google rankings when it matters with expert content writing and optimisation with the leading data-driven SEO agency in Ireland. We deliver strategies that combine technical SEO, content writing, web improvements, and ongoing optimisation to put your brand first – ahead of the competition.

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Craft a winning SEO strategy with Madcraft

Get ahead of the competition on Google by using keywords that matter to your customers and brand.

Why SEO is an essential long-term tactic

Search Engine Optimisation is a marathon, not a sprint. Long-term, good SEO gets you to the front of Google search result pages when it’s relevant to your ideal customers. Rank for the keywords, search terms and products when it’s important to your business. We support your brand position online through a range of SEO and ongoing optimisation.

Our approach to Search Engine Optimisation

In-depth SEO audit

Our SEO audit gives you a beneath-the-service look at your website, and shows where it’s letting your organic ranking down.

Reporting & recommendations

We provide full SEO reports with actionable insights and next steps (and of course, we’re happy to help!)

Technical SEO

We help your website meet the technical requirements that modern search engines require including crawling, indexing, and more.

In-depth keyword research

We conduct full keyword research to figure out what your customers are searching, and where you should focus to get the most for your investment.

On-Page SEO

We provide full on-page SEO support, including meta tags and descriptions, page headers, and more.

Ongoing optimisation

Like we said: marathon, not a sprint. To keep your website optimised and ranking, we provide an ongoing SEO service.

What makes us different from other agencies?

We’re specialised

We’re a creative agency with specialisations that span branding, web design & development, campaigns and growth.

We focus on results

Aligned with your business goals, we use data, insights and trends to execute campaigns that perform.

We’re responsive

On the bleeding edge of upcoming trends, we’ve streamlined processes to keep pace with the dynamic digital landscape to keep your business at the front of the pack.

Professional crafters

Working with our team is guaranteeing you to work with specialists who have spent years cultivated their craft and are passionate about their field of work.


Book Your Consultation Today!

Our SEO specialists will be happy to talk to you about the opportunities for growth that exist for your business!

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Have questions?
We have answers.

Why isn't my website ranking on Google?

There can be many reasons why your website is not ranking. Google will not rank your webpage if your website is in bad health. This means your technical and on-page SEO is not strong. SEO is vital for making your website more visible, driving more traffic and creating more opportunities to convert prospects into customers.

Want to start appearing higher in the search engine? We’ve got you covered; our team has a proven SEO Strategy with a track record of results.

What is the difference between on-page and off-page SEO

On-page SEO is making changes to a webpage, such as adding keywords, fixing metadata, and ensuring alt tags are on images. Off-page SEO is also commonly known as Backlinking. Backlinking is a core part of a good SEO strategy.

How do I improve my website's relevancy?

Optimisation with a search engine optimisation strategy is a surefire way to improve your website relevancy. Fine-tuning your titles, meta descriptions, images and content will ensure your website ranks well on Google.

What is link building?

Link building is important in an SEO strategy in driving organic traffic through search engines. Link building involves obtaining hyperlinks from other websites to your own. It is key to link to relevant web pages internally and externally to and from your website. Search engines use these links to crawl the web.

Do I really need SEO?

The short answer to this is yes. The longer answer is that any website that is currently ranking on page one of Google is because of a strong SEO strategy. It is not good enough to just install Yoast. You need a proper off-page, on-page, and technical strategy to ensure you website is ranking as high as possible.

How do I create SEO-friendly content?

Creating SEO-friendly content is about ensuring you are writing for people first and not search engines. Keep your keywords in mind and do your research before you start.

Ready to grow your business?

We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!

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