PPC Ads, driven by data
As a leading Google Ads marketing agency, we deep-dive into your competitors, relevant keywords, and customer needs to craft and optimize a Google Ad strategy unique to you. At Madcraft, we are constantly analyzing our results and adjusting our strategies and approaches accordingly to get you the best return on spend. At the end of the month, we send a detailed PPC report with an overview of successes and ways we can improve because even a great PPC agency can improve!
Our approach to Google Ads management
Google is the most popular search engine in the world, receiving over 5 billion search queries every day. With only 140 characters to use, Google Ads are a powerful and fast way to drive customers to your door by grabbing their attention with relevant keywords that target ready-to-engage traffic. Take advantage of Google Ads’ advanced audience targeting paired with our expertise to skyrocket your business today.
We have answers.
What is PPC?
PPC stands for pay per click, which is a form of online advertising. In a PPC model, advertisers pay each time a user clicks on one of their ads. This is in contrast to other models such as display advertising, where the advertiser pays based on the number of impressions (views) of their ad.
Google Ads is the name of Google’s PPC platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.
Why isn't my website ranking on Google?
There can be many reasons why your website is not ranking. Google will not rank your webpage if your website is in bad health. This means your technical and on-page SEO is not strong. SEO is vital for making your website more visible, driving more traffic and creating more opportunities to convert prospects into customers.
Want to start appearing higher in the search engine? We’ve got you covered; our team has a proven SEO Strategy with a track record of results.
Do you need Google Ads?
The short answer to this is yes.
To expand though, Google Ads can address a variety of marketing objectives, including building brand awareness for new brands, increasing sales for eCommerce websites & bringing qualified leads. Depending on the business industry & marketing objectives we will help you to select the right targeting, keywords & ad formats to address the best to your potential customers.
How long does it take for Google Ads to work?
The earliest results can be seen in one month’s time as Google needs to accrue data in the initial phase of an account going live. Once campaigns gather initial data, our specialists start to optimize the account towards set goals & KPIs.
Why are Google Ads important for business?
Google remains the number one search engine in the world. Over 90% of all searches happen on Google. Meaning most of your potential customers are searching right now for products or services that you offer. Google Ads gives your business visibility & opportunity to connect with your target audience not just on Search, but also across all the other Google networks, including Google Maps, YouTube, Gmail, etc.
How do I start with Google Ads?
Simply fill in the form to schedule a free consultation with our Google Ads specialist. During the consultation, we will learn about your business & objectives, identify marketing opportunities and help you create strategies to reach your potential customers better. No obligation.
Ready to grow your business?
We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!