Automate & improve your email marketing campaigns
1. Zero in on clients
With smart customer segmentation, we can pinpoint a customer exactly at the right point of their journey to take action.
2. Send the right message- automatically
Whether it’s driving repeat sales or retention, an automated workflow takes the manual work out of contacting your customer segment with hyper-targeted, behaviour-triggered messages.
Automations that work for you
Your success is our success when you work with Madcraft.
We have answers.
How can brands leverage email marketing?
Email marketing has become a vital part of any successful strategy. While leveraging email campaigns and automation requires a balance of timing, relevance, intuition, and messaging, the payoff can be huge.
We’re here to help take care of the set-up process that will achieve your marketing goals.
Why is personalisation in email so important?
Personalisation is the key to consistently achieving high open and click-through rates. With personalised emails, you can create a personal connection that enhances trust and loyalty through tailored emails.
What metrics should I track for email marketing?
Here are the most common metrics to analyse those all important results and measure the success of your campaigns.
- Open rate: This is the percentage of people who opened the email from the total number of people who received the email.
- Click-through rate: This is the percentage of people who clicked on a button or link in your email from the total number of people who opened the email.
- Number of unsubscribes: This is the number of people who have unsubscribed from your emails.
Is automation worth it?
Drive sales on autopilot across multiple channels. Provide your customers with a consistent, personalised experience by reaching them at the right moment of the sales funnel, while improving your reach and conversions.
How to build a database?
Building a database can be tricky at first. Creating an engaging and interactive way to collect subscribers information is a must-have strategy. From offering them to spin a wheel prizes to sending a unique discount (or anything else you would like to offer) in exchange for their GDPR-compliant signup.
How to grow my email subscribers' list?
In order to grow your email list, you should create opportunities to let customers opt-in throughout your website, your blog, social media content and lead magnets.
Our email marketing specialists can help you deliver effective emails that expand your business, generate great ROI, and deliver a customer experience that will result in large retention rates.
Ready to grow your business?
We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!