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Email marketing for measurable results

One of the most effective and low-cost channels, email marketing helps you gather first-party data and opens a direct line of communication to your customers, growing brand loyalty and ultimately encouraging repeat purchases.

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Craft an attention grabbing, retention building email marketing strategy

Successful emails deliver the most relevant content to a customer at the right time. Learn more about your customers and harness that data for great results.

Automate your customer marketing with smart email workflows

1. Zero in on clients

With smart customer segmentation, we can pinpoint a customer exactly at the right point of their journey to take action.

2. Send the right message- automatically

Whether it’s driving repeat sales or retention, an automated workflow takes the manual work out of contacting your customer segment with hyper-targeted, behaviour-triggered messages.

Automations that work for you

Welcome Series

Welcome series to introduce your customer to your brand based on acquisition source

Shopping cart


Order confirmation, shipment and browse abandonment based on cart value


VIP incentives based on lifetime value, birthday gifts


Win-back and cross-sell to inactive contacts based on time periods

What makes us different from other agencies?

We’re specialised

We’re a creative agency with specialisations that span branding, web design & development, campaigns and growth.

We focus on results

Aligned with your business goals, we use data, insights and trends to execute campaigns that perform.

We’re responsive

On the bleeding edge of upcoming trends, we’ve streamlined processes to keep pace with the dynamic digital landscape to keep your business at the front of the pack.

Professional crafters

Working with our team is guaranteeing you to work with specialists who have spent years cultivated their craft and are passionate about their field of work.


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Our SEO specialists will be happy to talk to you about the opportunities for growth that exist for your business!

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Case Studies

Your success is our success when you work with Madcraft.

Have questions?
We have answers.

How can brands leverage email marketing?

Email marketing has become a vital part of any successful strategy. While leveraging email campaigns and automation requires a balance of timing, relevance, intuition, and messaging, the payoff can be huge.

We’re here to help take care of the set-up process that will achieve your marketing goals.

Why is personalisation in email so important?

Personalisation is the key to consistently achieving high open and click-through rates. With personalised emails, you can create a personal connection that enhances trust and loyalty through tailored emails.

What metrics should I track for email marketing?

Here are the most common metrics to analyse those all important results and measure the success of your campaigns.

  • Open rate: This is the percentage of people who opened the email from the total number of people who received the email.
  • Click-through rate: This is the percentage of people who clicked on a button or link in your email from the total number of people who opened the email.
  • Number of unsubscribes: This is the number of people who have unsubscribed from your emails.

Is automation worth it?

Drive sales on autopilot across multiple channels. Provide your customers with a consistent, personalised experience by reaching them at the right moment of the sales funnel, while improving your reach and conversions.

How to build a database?

Building a database can be tricky at first. Creating an engaging and interactive way to collect subscribers information is a must-have strategy. From offering them to spin a wheel prizes to sending a unique discount (or anything else you would like to offer) in exchange for their GDPR-compliant signup.

How to grow my email subscribers' list?

In order to grow your email list, you should create opportunities to let customers opt-in throughout your website, your blog, social media content and lead magnets.

Our email marketing specialists can help you deliver effective emails that expand your business, generate great ROI, and deliver a customer experience that will result in large retention rates.

Ready to grow your business?

We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!

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