Expert Email Marketing Agency
Email marketing is a highly efficient and cost-effective method of reaching out to customers, collecting valuable first-party data, and fostering direct communication. By utilising this powerful channel, businesses can enhance customer loyalty, promote repeat purchases, and ultimately drive growth and success.
Craft an attention grabbing, retention building email marketing strategy
Successful emails deliver the most relevant content to a customer at the right time. Learn more about your customers and harness that data for great results.
Automate & improve your email marketing campaigns
1. Zero in on clients
With smart customer segmentation, we can pinpoint a customer exactly at the right point of their journey to take action.
2. Send the right message- automatically
Whether it’s driving repeat sales or retention, an automated workflow takes the manual work out of contacting your customer segment with hyper-targeted, behaviour-triggered messages.
Automations that work for you
Difference with other Email Marketing agencies?
Case Studies
Your success is our success when you work with Madcraft.
Have questions?
We have answers.
How can brands leverage email marketing?
Email marketing has become a vital part of any successful strategy. While leveraging email campaigns and automation requires a balance of timing, relevance, intuition, and messaging, the payoff can be huge.
We’re here to help take care of the set-up process that will achieve your marketing goals.
Why is personalisation in email so important?
Personalisation is the key to consistently achieving high open and click-through rates. With personalised emails, you can create a personal connection that enhances trust and loyalty through tailored emails.
What metrics should I track for email marketing?
Here are the most common metrics to analyse those all important results and measure the success of your campaigns.
- Open rate: This is the percentage of people who opened the email from the total number of people who received the email.
- Click-through rate: This is the percentage of people who clicked on a button or link in your email from the total number of people who opened the email.
- Number of unsubscribes: This is the number of people who have unsubscribed from your emails.
Is automation worth it?
Drive sales on autopilot across multiple channels. Provide your customers with a consistent, personalised experience by reaching them at the right moment of the sales funnel, while improving your reach and conversions.
How to build a database?
Building a database can be tricky at first. Creating an engaging and interactive way to collect subscribers information is a must-have strategy. From offering them to spin a wheel prizes to sending a unique discount (or anything else you would like to offer) in exchange for their GDPR-compliant signup.
How to grow my email subscribers' list?
In order to grow your email list, you should create opportunities to let customers opt-in throughout your website, your blog, social media content and lead magnets.
Our email marketing specialists can help you deliver effective emails that expand your business, generate great ROI, and deliver a customer experience that will result in large retention rates.
Ready to grow your business?
We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!