Bring your vision
to life with UX Design
Behind every gorgeous website is an amazing User Experience (UX) design team that are dedicated to researching, reviewing, and wireframing using specialist knowledge. As leading UX design agency in Ireland, our process is detailed, practical and will stand the test of time.
UX designs created with the user in mind is at the heart of Madcraft’s approach
Our process uses a combination of visual storytelling and journey mapping to create information architecture and wireframes that will give you a competitive edge.
Why choose Madcraft for your UX Research & Design?
UX is an essential process in the web development stage in order to create an engaging and easy-to-use website. The ultimate goal of UX design is to create a website that anticipates user touchpoints, reduces pain points, meets their needs, and ultimately helps them reach their goal in a simple, engaging way, while delivering an enjoyable engagement with your brand.
We bring your UX vision to life with:
01. Qualitative Usability Testing
02. Heuristics, Online Suveys & a/b testing
03. Flow diagrams & Information Architecture
04. Wireframing
05. Prototyping & Prototype Usability test
06. Interactive Design
UX the Madcraft way
UX is a research-based discipline, you can’t solve people’s problems if you don’t know what those problems are. If you’re not doing research you’re not doing UX.
The more testing you do, the more successful your website will be. How you do this is by collecting user insights, alalysing them, and then iterate. By monitoring you wil come to understand what delights and frustrates your users which will then allow you to create a website that suits your users needs.
When we understand the people we are building the experience for, we can use design to remove friction, eliminate frustration and promote positive feelings about your brand.
Finding the sweet spot between your business goals and your customers needs are at the heart of UX design. Our designs all aim at building a relationships, leave a lasting impression, and serve the primary purpose of your company.
Have questions?
We have answers.
What is UX?
UX is about solving problems for end users. User Expereince includes all the user’s emotions, beliefs, preferences, perceptions, behaviours that occur before, during, and after use of your website.
Why do I need UX services for my website?
UX services ensure that your website visitors will have a pleasant, intuitive, and smooth interaction with your website.
What are the benefits of good UX for a business?
There are many benefits of UX services for a business. Here are a few:
- Increase revenue
- Reduce costs
- Increase customer acquisition
- Increase conversion rate
- Increase customer satisfaction
- Increase customer retention
- Reduce customer churn
- Reduce time to market
How will UX help my business increase its revenue?
Well-designed experiences help direct customers through a website efficiently. Using proper layouts, good linking strategies, and pertinent information, a UX designer can reduce the amount of time between a customer’s first interaction with a website and the point of sale.
What is a UX Audit? And why do I need one?
A User Experience Audit is a way to pinpoint imperfect areas of your website, revealing which parts of a site are causing headaches for users and stymieing conversions.
It’s important to conduct a UX Audit on your site yearly to help to identify and fix a range of common problems, such as issues with the user interface, mobile usability problems, improving calls to action, and enhancing the information architecture to improve the user experience.
Ready to grow your business?
We’re always excited to discuss possibilities. Get in touch for a free consultation call to discuss your project requirements. Our team will be happy to talk about possible solutions, and how your business can benefit. Let’s chat!